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Sadhoo Bikes (India) Private Ltd., a subsidiary of the Sadhoo Enterprises, on Monday, rolled out the Sadhoo brand bicycles, in different ranges, at a function here. (The Sadhoo Group has been in the beedi-making business for decades now). Company managing director P.P. Vinod told reporters here that the group decided to enter the bicycle industry to cater to the increasing demand for bikes in the Indian market.

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