Sadhoo Bikes (India) Private Ltd., a subsidiary of the Sadhoo Enterprises, on Monday, rolled out the Sadhoo brand bicycles, in different ranges, at a function here. (The Sadhoo Group has been in the beedi-making business for decades now). Company managing director P.P. Vinod told reporters here that the group decided to enter the bicycle industry to cater to the increasing demand for bikes in the Indian market.

Sadhoo Enterprises has carved a niche in the Indian market. It was a renowned name in Kerala for its beedis. However the flavour and fragrance of its product still pervades not in the form of beedis, but in its diversified products and services. Sadhoo, launched in Kannur in 1942 by a great visionary and renowned entrepreneur in Malabar, the late P M Kunhiraman, had a modest beginning. In course of time, his innovative and enthusiastic descendants stepped out of the traditional industry into different fields like amusement park, community service, charity foundation and bicycle manufacturing in keeping with the changing trends and to provide quality solutions to the problems and meet the aspirations of a modern society using the most advanced trends in technology.